SODA (Spirit Of Design Analogy Pte Ltd)

张进耀

Managing Director

In 2010, Tung established SODA® (Spirit Of Design Analogy Pte Ltd) and has never looked back since. A multiple award winner of the Industry Design Excellence Awards (I-DEA), Tung won consecutively three times in various categories between 2012-2015. Tung aims to alter the design industry by defining every project he embarks on with a distinct personality of its own. SODA® has been appointed by many corporate entities as Design Consultant. It's clientele include Tote Board (Singapore Totalisator Board), Japan Tobacco International (JTI), Soo Kee Group, Hilding Anders Group, Kenko Holdings Ltd, Hatten Group Sdn Bhd and many others.

Prior to founding SODA® (Spirit Of Design Analogy Pte Ltd), Tung was already an established spatial designer who has completed projects worldwide. He is a familiar name in the regional market having completed diverse projects in the recent years. His works have been featured in numerous exhibitions and publications, such as, The Business Times, Lianhe Zaobao, Real Estate Magazines, Hangzhou Cultural & Creative Industry Expo, Nanyang Academy of Fine Arts 75th Anniversary Exhibition, etc.

With more than 20 years of industrial experience in Design Consultancy and Project Management, Tung is a multi-disciplinary award winning spatial designer and avid music artiste who has been recognized as one of the prominent figures in the creative industry. This is reinforced through his works as a designer, composer and educator in the Design and Arts industry. Tung has successfully accomplished projects both locally and overseas, such as the U.S., China, Myanmar, the Philippines, Thailand, Indonesia and Malaysia.

Between 2017-2018, Tung has served as Vice President of Interior Design Confederation Singapore (IDCS), a non-profit organization that is committed to elevate the standards of Interior Design practice in Singapore. He was also the Chairman of Design Excellence Awards 2017 in which had achieved international recognition under his leadership.

Tung is also an educator for the past 10 years with a leading local Arts and Design Instituition, imparting valuable knowledge and experiences to the next generation of designers. He graduated with a Bachelor of Arts (First Class Honours) in Exhibition & Retail Design from University of Huddersfield, U.K in 2008. He was further conferred with Best Graduate Award and Best Studentship Award.

国际著名空间设计师张进耀先生（Tung Ching Yew），出生于新加坡，以一等荣誉学位毕业于英国哈德斯菲尔德大学（University Of Huddersfield, UK)，主修Exhibition & Retail Design，2010年创立了新加坡SODA设计事务所(SPIRIT OF DESIGN ANALOGY PTE LTD)，并连续四年拿到新加坡Design Excellence Awards多个设计奖项。2017-2018年曾任新加坡室内设计会馆IDCS副主席，在2017年担任新加坡IDCS会馆卓越设计比赛主席。

作为一个全方位的设计师，张进耀曾经在各大国际设计公司累积了多年的丰富工作经验。他完成了国内外涵盖美国，中国，缅甸，泰国，印尼，马来西亚等地的设计案子，而这些精彩的案子让他成为了三届杰出设计大赏的赢家，其中包括了2012年的零售店设计，2014年的展览设计和2015年的装置设计。目前，张进耀也在设计和音乐领域上进行学术研究，并在2015年获得国家艺术理事会颁发的提升潜力基金，研究如何运用音乐编排在艺术和设计的领域上。张进耀同时也在本地的艺术学院担任讲师，为教育界贡献他的专业和知识。当年以最佳毕业生和第一荣誉学位从英国大学展览和零售设计系毕业的张进耀致力于为业界，学术界和教育界做出贡献，也为整个设计圈和所接下的案子赋予一个新的定义。