MANNEQUEEN

Katong I12 | Singapore 

Less is Significant

The project brief came with one perpetual intention to maximize the presence of the client’s unique fashion outfits. SODA challenged the design intention by the reduction of space as an indeterminate entity. It is intended to signify emptiness as a design methodology to achieve completeness in space. Objects are reduced to bare minimum and treated in white hues which magnify emptiness in its purest form. The displays naturally engage with the void as the significant personage.

极致极简主义

这个设计的唯一主旨就是将这间服装店内的服装产品当成是唯一的主角呈现出来。新加坡SODA设计事务所运用减法设计，一再将多余的枝节删减，挑战感官上对简易主义的接受度。刻意不多做修饰的空间反而突显了空间的整体性，而空间内也只有最必须的元素被保留下来并以单一的白色作处理，展现了一个空间最纯粹的面貌。在这样的空间里展示的商品也就很自然地成为了消费者眼中最受注目的焦点所在。