H2 HUB

Century Square | Singapore 

Hybrid Spaces

H2 Hub is one of the veteran watchsmith brand that has been in business for almost 50 years in the market. Their passion for timepieces goes beyond closing deals with customers and offer after sales services such as repair or cleaning, all done in the store. SODA has observed their passion and had infused the retail space with a workshop identification. This redefinition resulted in a form of hybrid spatial typology between a workshop space within a retail environment. A centerpiece workbench was planned to allow customers to mix-and-match watch straps and faces according to individuals' preference.

混合空间

H2 HUB 成立于1970年，当年的手表修复大师在经历了50多年的磨练，将品牌发展为代表40多个国际品牌，拥有12间分店的零售连锁店。新加坡SODA设计事务所从其追求非凡质量，传承钟表的匠人精神中得到混合空间的设计灵感。在零售环境中注入车间的设计概念。将手表内部的精密齿轮和修复工具联系在一起设计了背景墙面，传达了店内不仅售卖手表也提供修复和清洁服务。在店内中心区域设计了开放式购物平台，顾客可根据自身喜好来搭配表面和表带，设计专属自己的特别款。