FACE ON CLINIC

United Square | Singapore

Reversed Perception

Intrigue by the quintessential mindset of aesthetic clinics as an obscure venue. SODA attempts to reverse this perception as an opportunity to celebrate it’s purpose of providing for those aspire to restore complexion to it’s immaculate state. The reversal of such perception leads to a spatial arrangement that embraces a brave frontage that reveals consultations and inquires, unlike the sophomore aesthetic clinics that tend to conceal such events. A clear and concise holding area behaves like a gathering space that affirms the continuous design language of clarity and dignity.

重新定义

美形诊所常给人一种晦涩的刻板印象。新加坡SODA设计事务所以此案子为契机，扭转一般人既定的负面印象，以帮助顾客回复完美无暇状态的这个角度，重新定义美形行业。为了体现这个新的诠释，在空间的规划上，整体的格局大方地展示在众人眼前，一改以往美形诊所的遮遮掩掩的形象。明亮简洁的空间透过笃定的设计语言强调了美形行业专业的正面形象。