Brandification: Redefining Corporate Spaces

演讲主题：察颜贯设-企业空间的重定义

Presented by Mr. Tung Ching Yew, Managing Director of SODA (Spirit Of Design Analogy)

演讲嘉宾：张进耀 Tung ChingYew 新加坡SODA设计事务所董事长（Spirit of Design Analogy Pte Ltd） 

The permeation of commercial brands has evolved beyond logos and advertisements. How do we keep up with the ever-changing corporate and retail environments? In this seminar, Tung Ching Yew, Managing Director of SODA (Spirit Of Design Analogy), will share how Spatial Design plays a crucial role by defining distinct personas for various corporate and retail brands, in which he termed this design methodology as – Brandification.

About the Speakers:

Tung Ching Yew founded Spirit Of Design Analogy Pte Ltd (SODA). SODA has been appointed by many corporate entities as Design Consultant in the field of spatial design. SODA's clientele includes Japan Tobacco International (JTI), Hilding Anders Group (China, Malaysia, Singapore), Soo Kee Group (Soo Kee Jewellery, SK Jewellery, SK Gold, Love & Co., Brilliant Rose, MoneyMax), Kenko Holdings Ltd, Hatten Group Sdn Bhd and many others. Tung has been appointed as Design Consultant for projects such as the National Day Parade and Orchard Road Christmas Light-up. In addition, he has successfully accomplished projects both locally and overseas, such as the U.S., China, Myanmar, the Philippines, Thailand, Indonesia and Malaysia.